Is your brand a part of digital marketing activities? Are you advertising on Facebook, Google, and other such platforms?Did you know to get the best results for your adverts, your content plays a major role? Yes, in the digital world, all that attracts is the CONTENT. The composition of a normal content might not create the right impact.
What is Content?
Content is the communication or information one wants to convey to their viewers. A written form or typed form if anything is termed as content.
Why Content Marketing?
Content Marketing is a way a brand communicates to their audience. Be it in the offline medium or online medium, content plays a very essential role.
Why is a Content Marketing Strategy essential?
Content is essential on the internet. Content in itself forms loyalty towards the audience. To have a right content strategy will help you connect with your audience and help you engage with them. This also helps in generating leads by asking your prospects to sign up for webinars, asking them to download e-books etc.
How do we form the right content strategy?
We just saw why is content marketing essential. To draw the right strategy that will help you attain your objective is only possible by creating a content plan. Let’s see how we can do that.
– Understand your audience: Based on your audience interest build your content. Know your audience well and create content that attracts them. For example: If you are a lifestyle company, give your audience tips and information on how to lead a healthy life, how to purchase a healthy product and everything about living. Make your content so engaging that people refer to your page to get more insight and information.
– Make a plan: Planning for a fortnight in advance helps you deliver better. Make your monthly plans and objectives in a calendar, circulate it within your team and ask them to create articles based on the theme or topic assigned and schedule them accordingly. A pre-planned scheduler helps in understanding and gives ample time to research and write quality content.
– Choose the right medium: Not necessary that your brand should be posting content on all social media channels. Understand where your audience is available and based on that choose the right channel to publish the content.
– Publishing Patterns: To publish your posts at the right time and day will show different results. Based on your past reports, know what time of the day your audiences are likely to be active and post your content in those timelines to get more engagement and reach.
– Optimize your content: At the same time, don’t forget the SEO part of the content. Using optimized keywords and backlinks will help in good SEO. Use good page titles, meta description, tags, and keywords. Also, keep your content visually attractive too. If you want to use any form of media files such as Images, Gif’s, Videos or Podcasts.
So, for the upcoming month plan your strategy now and see the difference. Constantly monitor your posts in terms of engagement and reach.